Editorial Board
Global design, marketing and branding: Introduction to the special issue
Photo-elicitation: Using photographs to read retail interiors through consumers' eyes
The effect of digital signage on shoppers' behavior: The role of the evoked experience
Influence of community design on user behaviors in online communities
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology
Experiential product attributes and preferences for new products: The role of processing fluency
Designing corporate brand experience in an online context: A qualitative insight
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?
Trust and the tendency towards multi-unit franchising: A relational governance view
Whom to dismiss? CEO celebrity and management dismissal
The complexity of surveying web participation
For our valued customers only: Examining consumer responses to preferential treatment practices
Aggregated or disaggregated information first?
Institutional distance among country influences and environmental performance standardization in multinational enterprises
Strategic intent and performance: The role of resource allocation decisions
Multilateral alliances and innovation output: The importance of equity and technological scope
Trust and controllability in venture capital fundraising
Financial conservatism of private firms
Random regret minimization for consumer choice modeling: Assessment of empirical evidence
The moderating effect of individual level collectivist values on brand loyalty
Consumer responses to mobile coupons: The roles of shopping motivation and regulatory fit
Gender and ethnic diversity on boards and corporate information environment
The effects of online product presentation on consumer responses: A mental imagery perspective
Core employee based human capital and revenue productivity in small firms: An empirical investigation
Group service recovery strategies effectiveness: The moderating effects of group size and relational distance
The fluent online shopping experience
Call for papers
