Editorial Board
Applying the technology acceptance model in a two-country study of SMS advertising
(Mis)Using employee volunteering for public relations: Implications for corporate volunteers' organizational commitment
The impact of external and internal entrainment on firm innovativeness: A test of moderation
Authenticity Perceptions in the Chinese Marketplace
Retention of IT professionals: Examining the influence of empowerment, social exchange, and trust
Post-IPO governance and top management team rent generation and appropriation
Effect of an unexpected small favor on compliance with a survey request
The impact of incongruity between an organization's CSR orientation and its employees' CSR orientation on employees' quality of work life
Validating the reduced burnout scale and sequencing of burnout
Tourism spatial spillover effects and urban economic growth
Nostalgia as travel motivation and its impact on tourists' loyalty
Absorptive capacity and autonomous R&D climate roles in firm innovation
Heuristics and resource depletion: eye-tracking customers’ in situ gaze behavior in the field
Search scope and innovation performance of emerging-market firms
Disentangling the influence of technological process and product innovations
As worlds collide: The role of marketing management in customer-to-customer interactions
Roots, reasons, and resources: Situated optimism and firm growth in subsistence economies
Differences between early adopters of disruptive and sustaining innovations
Network behavior as driving forces for tourism flows
Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit
Consumer perceptions of product creativity, coolness, value and attitude
CFP