Journal of Business Research （JBR） - Volume 10, Issue 1 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 10, Issue 1 |
| 发布时间： March 1982 |
| 卷期年份： 1982 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/10/issue/1 |
本期论文列表
Editorial Board
Special section on German research in marketing: Introduction
Consumer habit forming, information acquisition, and buying behavior
Optimal price and advertising policy for new products
Linear processing in a semantic network: An alternative view of consumer product evaluation
Impulsive consumer buying as a result of emotions
Marketing of noncommercial test institutions
Detrimental effects of television advertising on consumer socialization
Union steward locus of control, job, union involvement, and grievance behavior
Usefulness of financial ratios in a single industry
Attitudes toward the corporation and the evaluation of social data