Journal of Business Research（JBR ）的VOLUME 10, ISSUE 1论文列表

卷期号： Volume 10, Issue 1

发布时间： March 1982

卷期年份： 1982

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/10/issue/1

Editorial Board

Special section on German research in marketing: Introduction

Consumer habit forming, information acquisition, and buying behavior

Optimal price and advertising policy for new products

Linear processing in a semantic network: An alternative view of consumer product evaluation

Impulsive consumer buying as a result of emotions

Marketing of noncommercial test institutions

Detrimental effects of television advertising on consumer socialization

Union steward locus of control, job, union involvement, and grievance behavior

Usefulness of financial ratios in a single industry

Attitudes toward the corporation and the evaluation of social data