Editorial Board
An evaluation of nonprofit brand image: Towards a better conceptualization and measurement
Network position and tourism firms' co-branding practice
Simple versus complex forecasting: The evidence
When simple alternatives to Bayes formula work well: Reducing the cognitive load when updating probability forecasts
Simple versus complex selection rules for forecasting many time series
The golden rule of forecasting: Objections, refinements, and enhancements
Picking profitable investments: The success of equal weighting in simulated venture capitalist decision making
Golden rule of forecasting: Be conservative
Forecasting new product trial with analogous series
Conservative forecasting with the damped trend
Is there a Golden Rule?
Forecasting intermittent inventory demands: simple parametric methods vs. bootstrapping
Is a more liberal approach to conservatism needed in forecasting?
Decomposition of time-series by level and change
Collective wisdom: Methods of confidence interval aggregation
Golden rule of forecasting rearticulated: Forecast unto others as you would have them forecast unto you
The bias bias
Relative performance of methods for forecasting special events
Improving forecasts using equally weighted predictors
Communicating forecasts: The simplicity of simulated experience
Improving forecasts for noisy geographic time series
Call for Papers on JBR Special Issue: Extracting Value from Investments in IT-Led Marketing Change
Call for papers on JBR special issue on the arts as sources of value creation for business: theory, research, and practice
Call for papers on JBR Special Issue on Big Data and Analytics in Technology and Organizational Resource Management
