Editorial Board
Positive marketing: Introduction to the special section
Creating firm, customer, and societal value: Toward a theory of positive marketing
Doing well while doing good? An integrative review of marketing criticism and response
Does loyalty span domains? Examining the relationship between consumer loyalty, other loyalties and happiness
Because I'm worth it: The impact of given versus perceived status on preferential treatment effectiveness
Applying industry practices to promote healthy foods: An exploration of positive marketing outcomes
Relationship advertising: How advertising can enhance social bonds
Positive marketing: A new theoretical prototype of sharing in an online community
Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars
Agropecuaria Montelíbano
Agora Magazine speaks Spanish
Case method use in shaping well-rounded Latin American MBAs
Investigating marketing managers' perspectives on social media in Chile
Brand equity estimation model
Electronic tendering of pharmaceuticals and medical devices in Chile
Social sanctions or social relations? Microfinance in Mexico
Local responses to global challenges: Lessons from small economies
The satisfaction–place attachment relationship: Potential mediators and moderators
Swapping bricks for clicks: Crowdsourcing longitudinal data on Amazon Turk
When and how should retailers rationalize the size and duration of price discounts?
A dynamic view on secrecy management
Book essay on “leadership & cultural webs in organizations: Weaver's tales”
Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty
A bibliometric overview of the Journal of Business Research between 1973 and 2014
Asymmetric modeling of organizational innovation
Going green: How different advertising appeals impact green consumption behavior
‘Islamic’ consumers, markets, and marketing: A critique of El-Bassiouny's (2014) “The one-billion-plus marginalization”
A reexamination of the organizational slack and innovation relationship
Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniques
Call for Papers on JBR Special Issue:Family Firm Heterogeneity
