Editorial Board
Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issues
Store-window creativity's impact on shopper behavior
Amount off versus percentage off—when does it matter?
Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivation
Expressing and defining self and relationships through everyday shopping experiences
Shopping missions: An analytical method for the identification of shopper need states
Antecedents and outcomes of market mavenism: Insights based on survey and purchase data
Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being
Advancing knowledge of the global consumer culture: Introduction to the special issue
The role of retail price image in a multi-country context: France and the USA
Targeting without alienating on the Internet: Ethnic minority and majority consumers
Identity, culture, dispositions and behavior: A cross-national examination of globalization and culture change
Advanced modeling of online consumer behavior: The moderating roles of hedonism and culture
Development of market Mavenism traits: Antecedents and moderating effects of culture, gender, and personal beliefs
Is it all or nothing? Testing schema congruity and typicality for products with country origin
Developing and validating a scale of consumer brand embarrassment tendencies
Cross-cultural differences in uses of online experts
Of products and tourism destinations: An integrative, cross-national study of place image
Linking personal turbulence and creative behavior: The influence of scanning and search in the entrepreneurial process
The ontological pitfalls of Islamic exceptionalism: A re-inquiry on El-Bassiouny's (2014, 2015) conceptualization of “Islamic marketing”
Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation
Leveraging loyalty programs to build customer–company identification
Interfirm alliance configuration as a strategy to reduce shareholder risks
Mixed blessings: How top management team heterogeneity and governance structure influence the use of corporate venture capital by post-IPO firms
Why male and female shoppers do not see mall loyalty through the same lens? The mediating role of self-congruity
Seeing further: Honoring John Urry's contributions to tourism and hospitality research
Responsible you, despicable me: Contrasting competitor inferences from socially responsible behavior
Corporate social responsibility authenticity: Investigating its antecedents and outcomes
How firms collaborate with public research organizations: The evolution of proximity dimensions in successful innovation projects
