Journal of Business Research（JBR ）的VOLUME 10, ISSUE 2论文列表

卷期号： Volume 10, Issue 2

发布时间： June 1982

卷期年份： 1982

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/10/issue/2

Special section on industrial buying behavior: Introduction

Industrial buying behavior: A need for an integrative approach

An extended interpersonal influence model of organizational buyer behavior

Impact of internal and external environmental stability on the existence of determinant buying rules

The linking pin role in organizational buying centers

DESIGNOR: A decision support procedure for industrial product design

Comparison of promotional management in exporting to the Soviet Union and OECD countries

Predictive power of joint space models constructed with composition techniques

Similarities between conflict and cooperation in the marketing channel

Sponsorship and follow-up effects on response quality of mail surveys