Editorial review board
Freedom from ownership: An exploration of access-based consumption
The parent's legacy: Firm founders and technological choice
How fitting! The influence of fence-context fit on price discrimination fairness
“Thinking” about business markets: A cognitive assessment of market awareness
How long does the influence of organizational deviance have on innocent firms?
Advancing theory and knowledge in the business-to-business branding literature
Dynamic capabilities as a mediator linking international diversification and innovation performance of firms in an emerging economy
The scope of price promotion research: An informetric study
Ethically minded consumer behavior: Scale review, development, and validation
Diffusion of innovation: The case of ethical tourism behavior
Cultural appropriation and the country of origin effect
Senior management perceptions of aspirational groups: A study of the UK general insurance market
Exploring the empowering and paradoxical relationship between social media and CSR activism
The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal
Do we need rules for “what's mine is yours”? Governance in collaborative consumption communities
Technological opinion leadership: The role of personal innovativeness, gadget love, and technological innovativeness
Drivers of brand strength: Configural paths to strong cognitive brand equity
I think they think we are good citizens: Meta-perceptions as antecedents of employees' reactions to corporate social responsibility
Asymmetric modeling of intention to purchase tourism weather insurance and loyalty
Boundary conditions of a curvilinear relationship between decision comprehensiveness and performance: The role of functional and national diversity
Cultivating strategic foresight in practise: A relational perspective
Reverse and conventional knowledge transfers in international joint ventures
The complex link of city reputation and city performance. Results for fsQCA analysis
Observe, innovate, succeed: A learning perspective on innovation and the performance of entrepreneurial chefs
Making tough decisions competently: Assessing the value of product portfolio planning methods, devil’s advocacy, group discussion, weighting priorities, and evidenced-based information
Defining service innovation: A review and synthesis
Creating high reliability organizations using mindfulness
Geographical diversification as a predictor of MNC reputations in their home nations
Service response to economic decline: Innovation actions for achieving strategic renewal
Customer relationship building: The role of brand attractiveness and consumer–brand identification
Domestic institutional attributes as drivers of export performance in an emerging and transition economy
Dimensions and contingent effects of variable compensation system changes
Too much of a good thing: Board monitoring and R&D investments
Configurational path to customer satisfaction and stickiness for a restaurant chain using fuzzy set qualitative comparative analysis
An empirical assessment of the dynamic capabilities–performance relationship
Fostering a trans-disciplinary perspectives of service ecosystems
Innovation in service ecosystems—Breaking, making, and maintaining institutionalized rules of resource integration
The role of shared intentions in the emergence of service ecosystems
Systemic principles of value co-creation: Synergetics of value and service ecosystems
Evolution of a service ecosystem: Longitudinal evidence from multiple shared services centers based on the economies of worth framework
Heteropathic versus homopathic resource integration and value co-creation in service ecosystems
Actor engagement as a microfoundation for value co-creation
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section
Antecedents and consequences of university brand identification
Brand identification in higher education: A conditional process analysis
Internal brand co-creation: The experiential brand meaning cycle in higher education
The role of brand attachment strength in higher education
Brand meaning in higher education: Leaving the shallows via deep metaphors
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Brand management in higher education: The University Brand Personality Scale
Reputation in higher education: A fuzzy set analysis of resource configurations
Social media interaction, the university brand and recruitment performance
Brand ambidexterity and commitment in higher education: An exploratory study
Higher education brand alliances: Investigating consumers' dual-degree purchase intentions
The added value of brand alliances in higher education
Heresies and sacred cows in scholarly marketing publications
A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel to MTurk samples
Debunking legendary beliefs about student samples in marketing research
Selecting single items to measure doubly concrete constructs: A cautionary tale
Research in reverse: Ad testing using an inductive consumer neuroscience approach
Comparing reflective and formative measures: New insights from relevant simulations
Auxiliary theories as translation mechanisms for measurement model specification
Common methods variance detection in business research
Should we use single items? Better not
