Journal of Business Research （JBR） - Volume 10, Issue 3 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 10, Issue 3 |
| 发布时间： September 1982 |
| 卷期年份： 1982 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/10/issue/3 |
本期论文列表
Special section on product development: Introduction
Product manager in perspective
Concept testing
Optimizing the product developing process using psychophysical scaling
Importance, elicitation order, and expectancy × value
Influence of other people on consumer attributions toward brand and person
Reliability and validity effects under mail survey conditions
Measuring the performance of industrial salespersons
Entry and market share success of new brands in concentrated markets
The influence of national versus generic branding on taste perceptions