Journal of Business Research（JBR ）的VOLUME 10, ISSUE 3论文列表

卷期号： Volume 10, Issue 3

发布时间： September 1982

卷期年份： 1982

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/10/issue/3

Special section on product development: Introduction

Product manager in perspective

Concept testing

Optimizing the product developing process using psychophysical scaling

Importance, elicitation order, and expectancy × value

Influence of other people on consumer attributions toward brand and person

Reliability and validity effects under mail survey conditions

Measuring the performance of industrial salespersons

Entry and market share success of new brands in concentrated markets

The influence of national versus generic branding on taste perceptions