Journal of Business Research（JBR ）的VOLUME 74论文列表

卷期号： Volume 74

发布时间： May 2017

卷期年份： 2017

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/74/suppl/C

Editorial Board

Learning consumer behavior using marketing anthropology methods

Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money

Blurring production-consumption boundaries: Making my own luxury bag

Nature as extended-self: Sacred nature relationship and implications for responsible consumption behavior

Celebrities as human brands: An inquiry on stakeholder-actor co-creation of brand identities

A window to the ideal self: A study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers

(Un)saving face, or the designer face as a new consumer commodity

Contemporary dandies: The behavioral characteristics of Korean male consumers in fashion multi-brand stores and tailor shops

Destination Neurogenetics: Creation of destination meme maps of tourists

Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application

Pay-what-you-want for high-value priced services: Differences between potential, new, and repeat customers

Consumer reactions to corporate tax strategies: The role of political ideology

Is Bart Simpson offering sage advice? A case-based general theory of managers' core self-evaluations and job satisfaction

Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital

The changing bases of mutual trust formation in inter-organizational relationships: A dyadic study of university-industry research collaborations

Configurations of strategic R&D decisions and financial performance in small-sized and medium-sized firms

How critical events shape the evolution of sales organizations: A case study of a business-to-business services firm

“Don't pretend to be my friend!” When an informal brand communication style backfires on social media

Product sales forecasting using online reviews and historical sales data: A method combining the Bass model and sentiment analysis

Co-creating service recovery after service failure: The role of brand equity