Prelim 2 - Editorial review board
“Where the East Kisses the West”: Marketing Convergence and Divergence in the New Europe Editorial to the Special Section
Seeing is not necessarily liking: Advancing research on package design with eye-tracking
Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay
The effects of marketer- and advocate-initiated online service recovery responses on silent bystanders
The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process
An investigation of customer satisfaction with low-cost and full-service airline companies
Consumers' cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?
Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity
“Regretting your brand-self?” The moderating role of consumer-brand identification on consumer responses to purchase regret
Brothers in blood, yet strangers to global brand purchase: A four-country study of the role of consumer personality
Green marketing orientation: Conceptualization, scale development and validation
Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises?
The impact of agility on the market performance of born-global firms: An exploratory study of the ‘Tech City’ innovation cluster
Is it better to be both nice and nasty? Investigating the co-occurrence of sales manager aggressiveness and caring
Knowledge transfer in the context of buyer–supplier relationship: An analysis of a supplier's customer portfolio
Academic engagement as knowledge co-production and implications for impact: Evidence from Knowledge Transfer Partnerships
Technology sourcing for website personalization and social media marketing: A study of e-retailing industry
To retrench or invest? Turnaround strategies during a recessionary time
Value creation in cross-border acquisitions: The role of outside directors' human and social capital
When distinction does not pay off - Investigating the determinants of European agritourism prices
Customer and selling orientations of retail salespeople and the sales manager's ability-to-perceive-emotions: A multi-level approach
Was the economics of information approach wrong all the way? Evidence from German grocery r(E)tailing
How prevalent is academic misconduct in management research?
Doing good and doing bad: The impact of corporate social responsibility and irresponsibility on firm performance
Slogan recall effects on marketplace behaviors: The roles of external search and brand assessment
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Cross-country differences in private-label success: An exploratory approach
Relationship-based product innovations: Evidence from the global supply chain
