Prelim 2 - Editorial review board
Is high recovery more effective than expected recovery in addressing service failure? — A moral judgment perspective
Package color saturation and food healthfulness perceptions
How does marketing capability impact abnormal stock returns? The mediating role of growth
Uncovering configurations of HRM service provider intellectual capital and worker human capital for creating high HRM service value using fsQCA
How context matters: The relationship between family supportive supervisor behaviours and motivation to work moderated by gender inequality
Empirically testing the concept of value-in-behavior and its relevance for social marketing
Social pay reference point, external environment, and risk taking: An integrated behavioral and social psychological view
How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale
Fitting product placements: Affective fit and cognitive fit as determinants of consumer evaluations of placed brands
The penalty for privacy violations: How privacy violations impact trust online
The roles of informational unfairness and political climate in the relationship between dispositional envy and job performance in Pakistani organizations
A satisficing approach to eliciting risk preferences
‘Misfits’ DO try to fit: Deviations from firm-specific optimal multinationality and subsequent market entry or exit in US law firms
Sailing through marketing: A critical assessment of spatiality in marketing literature
When are influentials equally influenceable? The strength of strong ties in new product adoption
Examining a psychological sense of brand community in elderly consumers
Using descriptive norm appeals effectively to promote green behavior
Inside directors and the underinvestment of financial slack towards R&D-intensity in high-technology firms
Matching response to competitors' moves under asymmetric market strength
Job strains, job control, and POS on employee performance: An interactionist perspective
Corporate expansion during pro-market reforms in emerging markets: The contingent value of group affiliation and diversification
The networking behavior of Indian executives under environmental uncertainty abroad: An exploratory analysis
The Fire under the Gridiron: Resource Dependence and NCAA Conference Realignment
When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition
The future of ethnic marketing in a globalized world: Introduction to the special issue
Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future
Investigating links between cultural orientation and culture outcomes: Immigrants from the former Soviet Union to Israel and Germany
Why some South Asian Muslims celebrate Christmas: Introducing ‘acculturation trade-offs’
Ethnicity and acculturation of environmental attitudes and behaviors: A cross-cultural study with Brazilians in Canada
Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers: “Divided loyalties” or “dual allegiance”?
Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors
Subjective social inclusion: A conceptual critique for socially inclusive marketing
Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers
Cultural and identity antecedents of market mavenism: Comparing Chinese at home and abroad
Materialism and the sharing economy: A cross-cultural study of American and Indian consumers
The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers: A multi-country investigation
An empirical investigation of the factors motivating Japanese repeat consumers to review their shopping experiences
Artrepreneurship and learning in ethnic markets
The subjective norms of sustainable consumption: A cross-cultural exploration
Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? A mixed-method cross-cultural study
