Editorial Board
Challenges and opportunities for marketers in the emerging markets
Growing the pie in emerging markets: Marketing strategies for increasing the ratio of non-users to users
Doing well by doing good innovations: alleviation of social problems in emerging markets through corporate social innovations
Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector
Social entrepreneurship: Creating value in the context of institutional complexity
Do corporate image and reputation drive brand equity in India and China? - Similarities and differences
Customer involvement capability and service firm performance: The mediating role of innovation
Customer engagement behavior in individualistic and collectivistic markets
How internal marketing drive customer satisfaction in matured and maturing European markets?
Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets
How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context
Cross-national variation in consumers' retail channel selection in a multichannel environment: Evidence from Asia-Pacific countries
Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland
Is guanxi universal in China? Some evidence of a paradoxical shift
Managing customer relationships in the emerging markets – guanxi as a driver of Chinese customer loyalty
Conspicuous consumption in emerging market: The case of Chinese migrant workers
The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets
‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economy
Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India
Health marketing in an emerging market: The critical role of signaling theory in breast cancer awareness
The determinants of franchise brand loyalty in B2B markets: An emerging market perspective
Investigating the antecedents of African fast food customers' loyalty: A self-congruity perspective
Customer orientation as a multidimensional construct: Evidence from the Russian markets
Willingness to punish and reward brands associated to a political ideology (BAPI)
Family decision-making in an emerging market: Tensions with tradition
Toward an understanding of young consumers' daily consumption practices in post-Doi Moi Vietnam
The emergence of entrepreneurial ecosystems: A complex adaptive systems approach
Not just for the recommender: How eWOM incentives influence the recommendation audience
Corporate environmental commitment and financial performance: Moderating effects of marketing and operations capabilities
Conceptualizing and operationalizing the social entrepreneurship construct
The impacts of spatial positioning on regional new venture creation and firm mortality over the industry life cycle
Political connections, internal control and firm value: Evidence from China's anti-corruption campaign
Corporate Identity Congruence: A meanings-based analysis
Impact of perk expenditures and marketing expenditures on corporate performance in China: The moderating role of political connections
The impact of corporate label change on long-term labor productivity
Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery
It's a match when green meets healthy in sustainability labeling
Explaining women's presence on corporate boards: The institutionalization of progressive gender-related policies
Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy
Ties of survival: Specialization, inter-firm ties, and firm failure in the U.S. venture capital industry
What does investors' online divergence of opinion tell us about stock returns and trading volume?
How does destination social responsibility contribute to environmentally responsible behaviour? A destination resident perspective
Maturity of knowledge inputs and innovation value: The moderating effect of firm age and size
Retailers beware: On denied product returns and consumer behavior
