Editorial Board
Sensory Branding: Special Issue following the 12th Global Brand Conference, Linnaeus University, Sweden
How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Reprint of "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"
Co-creating corporate brand identity with online brand communities: A managerial perspective
Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love
Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands
Creativity as a pragmatic moral tool
Recruiting valuable participants in online IDEA generation: The role of brief instructions
Innotin game supporting collective creativity in innovation activities
A relational view of environmental performance: What role do environmental collaboration and cross-functional alignment play?
Market orientation, market disruptiveness capability and social enterprise performance: An empirical study from the United Kingdom
A study of the effects of programmatic advertising on users' concerns about privacy overtime
Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior
Demystifying the impact of CEO transformational leadership on firm performance: Interactive roles of exploratory innovation and environmental uncertainty
Channel coordination with a manufacturer controlling the price and the effect of competition
Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers
Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context
Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect
To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising
Complementarity of R&D and productivity in SME export behavior
Corporate environmental performance: Revisiting the role of organizational slack
The role of inspiring role models in enhancing entrepreneurial intention
Complements or substitutes? Configurational effects of entrepreneurial activities and institutional frameworks on social well-being
Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention
‘I wish I had a regular job’: An exploratory study of entrepreneurial regret
Business analytics and firm performance: The mediating role of business process performance
Is there a gender effect on the quality of audit services?
SMEs' internationalisation: When does innovation matter?
Predicting social entrepreneurial intention: A meta-analytic path analysis based on the theory of planned behavior
Multiplex value cocreation in unique service exchanges
LMX-differentiation strengthens the prosocial consequences of leader humility: An identification and social exchange perspective
A dual-process contingency model of leadership, transactive memory systems and team performance
When do entrepreneurial intentions lead to actions? The role of national culture
How does brand-related user-generated content differ across social media? Evidence reloaded
