Editorial Board
Bridging Asia and the world: Global platform for the Interface between marketing and management
The Role of Design Innovation in Understanding Purchase Behavior of Augmented Products
Determinants of growth and decline in mobile game diffusion
Offline social interactions and online shopping demand: Does the degree of social interactions matter?
Website interactivity and brand development of online travel agencies in China: The moderating role of age
False advertising or slander? Using location based tweets to assess online rating-reliability
Attachment styles and electronic word of mouth (e-WOM) adoption on social networking sites
What is a luxury brand? A new definition and review of the literature
Constructing a typology of luxury brand consumption practices
Influence of integration on interactivity in social media luxury brand communities
Sustainable fashion index model and its implication
Moral incompetency under time constraint
Investigating the development of brand loyalty in brand communities from a positive psychology perspective
Self-congruence, brand attachment and compulsive buying
Responsible and active brand personality: On the relationships with brand experience and key relationship constructs
The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification
I hope to protect myself from the threat: The impact of self-threat on prevention-versus promotion-focused hope
Image proximity in advertising appeals: Spatial distance and product types
The curious versus the overwhelmed: Factors influencing QR codes scan intention
Synergy effects of innovation on firm performance
The moderating effect of buyer purchasing strategy on the relationship between supplier transaction-specific investment and supplier firm performance
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Collaboration with higher education institutions for successful firm innovation
Creating and sharing a bigger value: A dual process model of inter-firm CSV relative to firm performance
The impact of implicit self-theories and loss salience on financial risk
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
The relationship between cultural values, cultural intelligence and negotiation styles
Strapped for cash? Funding for UK high growth SMEs since the global financial crisis
Joint impact of ethical climate and external work locus of control on job meaningfulness
Retail employee pilferage: A study of moral disengagement
Innovation and profit motivations for social entrepreneurship: A fuzzy-set analysis
The effect of the preorder strategy on consumers' product choice: The moderating role of product experience and payment timing
The role of information usage in a retail supply chain: A causal data mining and analytical modeling approach
How do technology ventures signal IPO quality? A configurational approach
Business model evolution, contextual ambidexterity and the growth performance of high-tech start-ups
How Feminine is the Female Advantage? Incremental validity of gender traits over leader sex on employees' responses
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
The role of emotional value for reading and giving eWOM in altruistic services
Mind the tail, or risk to fail
Attainment discrepancy and investment: Effects on firm performance
The effect of ad smiles on consumer attitudes and intentions: Influence of model gender and consumer gender
The effects of political ideology and message framing on counterfeiting: The mediating role of emotions
Creative process engagement and new product performance: The role of new product development speed and leadership encouragement of creativity
Ethics and entrepreneurship: A bibliometric study and literature review
Are working capital decisions truly short-term in nature?
Service fundraising and the role of perceived donation efficacy in individual charitable giving
The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset
Scarcity (versus popularity) cues for rejected customers: The impact of social exclusion on cue types through need for uniqueness
Relationship between benevolent leadership and the well-being among employees with disabilities
Time versus money: The role of perceived effort in consumers' evaluation of corporate giving
Dogs have masters, cats have staff: Consumers' psychological ownership and their economic valuation of pets
Linking lifestyle to customer lifetime value: An exploratory study in an online fashion retail market
Why do consumers research their ancestry? Do self-uncertainty and the need for closure influence consumer's involvement in ancestral products?
The contingent effects of asset specificity, contract specificity, and trust on offshore relationship performance
