Editorial Board
Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue
Toward a processual theory of transformation
Exploring the relations in relational engagement: Addressing barriers to transformative consumer research
Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action
Food access for all: Empowering innovative local infrastructure
Transformative intersectionality: Moving business towards a critical praxis
Transforming community well-being through patients' lived experiences
The experiential pleasure of food: A savoring journey to food well-being
Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities
The marketplace, mental well-being, and me: Exploring self-efficacy, self-esteem, and self-compassion in consumer coping
Conceptualizing the multiple dimensions of consumer financial vulnerability
Diving in together or toes in the water: The interplay of community and nonprofit engagement in poverty alleviation
An Introduction to the Special Issue “Virtual Reality in Marketing”: Definition, Theory and Practice
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
With or without you? Interaction and immersion in a virtual reality experience
Exploring barriers to adoption of Virtual Reality through Social Media Analytics and Machine Learning – An assessment of technology, network, price and trialability
The influence of virtual reality in e-commerce
A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware
Understanding the use of Virtual Reality in Marketing: A text mining-based review
Reflections of the extended self: Visual self-representation in avatar-mediated environments
The impact of virtual, augmented and mixed reality technologies on the customer experience
“Too true to be good?” when virtual reality decreases interest in actual reality
The effects of Virtual Reality (VR) on charitable giving: The role of empathy, guilt, responsibility, and social exclusion
“I am not satisfied with my body, so I like augmented reality (AR)”: Consumer responses to AR-based product presentations
Virtual reality and its impact on B2B marketing: A value-in-use perspective
From supplier to center of excellence and beyond: The network position development of a business unit within “IKEA Industry”
Guiding empirical generalization in research on access-based services
When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective
Surviving or thriving: The role of learning for the resilient performance of small firms
The interactive effect of cultural self-construal and social exclusion on consumers' impression management goal pursuit
Driving down danger: Using regulatory focus and elaborative approach to reduce intentions to text & drive
Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Entrepreneurial marketing dimensions and SMEs performance
The nonlinear relationship between entrepreneurial orientation and sales growth: The moderating effects of slack resources and absorptive capacity
Customer orientation and firm performance: The joint moderating effects of ethical leadership and competitive intensity
Are we asking the right questions? Predictive validity comparison of four structured interview question types
The effects of guilt and sadness on sugar consumption
Towards a systematic analytical framework of resource interfaces
Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement
An analysis of the stability of rural tourism as a desired condition for sustainable tourism
A taste of the elite: The effect of pairing food products with elite groups on taste perceptions
Do CEOs' personal donations matter? The impact of the CEO's personal donations on consumers' attitudes toward his/her company in China
How entrepreneurial SMEs compete through digital platforms: The roles of digital platform capability, network capability and ambidexterity
Co-creating the tourism experience
Does corporate diversification provide insurance against economic disruptions?
A multidimensional scale for measuring online brand community social capital (OBCSC)
The impact of the mere presence of social media share icons on product interest and valuation
Policy uncertainty and earnings management: International evidence
Retail format selection in on-the-go shopping situations
Authenticity in horizontal marketing partnerships: A better measure of brand compatibility
Resilience of information flow during restructuring: Characterizing information value being exchanged and the structure of a network under turmoil
