Journal of Business Research （JBR） - Volume 11, Issue 2 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 11, Issue 2 |
| 发布时间： June 1983 |
| 卷期年份： 1983 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/11/issue/2 |
本期论文列表
Exchange-listing effects on a firm's cost of equity capital
Structural constraints on organizational change: A longitudinal analysis
Special section on marketing communications: Introduction
Humor and cognitive responses to advertising stimuli: A trace consolidation approach
Uncertainty and communication strategy formation
Three conjoint segmentation approaches to the evaluation of advertising theme creation
Two copy testing techniques: The cloze procedure and the cognitive complexity test
Source credibility as a function of communicator physical attractiveness
Evaluating guilt arousing marketing communications
Improving the effectiveness of persuasive communications: Matching message with functional profile