Editorial Board
Understanding the global consumer culture: Views from eastern and western scholars, an introduction to the special issue
Effects of antismoking messages from media on adolescent smoking: The roles of family, school, and culture
A content analysis of fear appeal advertising in Canada, China, and France
Increasing the persuasiveness of anti-drunk driving appeals: The effect of negative and positive message framing
Multifaceted acculturation in multiethnic settings
Ethnic marketing to the global millennial consumers: Challenges and opportunities
A text mining and topic modelling perspective of ethnic marketing research
The implication of country disposition in consumer response to ingredient branding strategies
How independence and interdependence moderate the self-congruity effect on brand attitude: A study of east and west
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
The role of national identity in consumption: An integrative framework
Motivations to donate: Exploring the role of religiousness in charitable donations
Reverse transfer of innovation and subsidiary power: A moderated mediation model
Outcomes of entrepreneurship education in China: A customer experience management perspective
Outsourcing and offshoring decision making and its implications for businesses - A synthesis of research pursuing five pertinent questions
An investigation into on-sourcing of advertising creativity in an emerging economy: The case of the United Arab Emirates
Search motives, local embeddedness, and knowledge outcomes in offshoring
Going far to go further: Offshoring, exploration, and R&D performance
Researching IT multi-sourcing and opportunistic behavior in conditions of uncertainty: A case approach
HR outsourcing: The impact on HR's strategic role and remaining in-house HR function
Client dependence: A boon or bane for vendor innovation? A competitive mediation framework in IT outsourcing
Disintegration, modularity and entry mode choice: Mirroring technical and organizational architectures in business functions offshoring
A BSC-ANP approach to organizational outsourcing decision support-A case study
Does offshore outsourcing impact home employment? Evidence from service multinationals
Exploring the transition phase in offshore outsourcing: Decision making amidst knowledge at risk
Exploring the determinants of location choice decisions of offshored R&D projects
Offshore outsourcing and firm performance: Moderating effects of size, growth and slack resources
A hybrid FCM-AHP approach to predict impacts of offshore outsourcing location decisions on supply chain resilience
Time to learn? Assignment duration in global value chain organization
The effect of inter- and intra-organizational distances on success of offshored outsourced innovation: A configurational approach
Inertial vs. mindful repetition of previous entry mode choices: Do firms always learn from experience?
Beyond supply and assembly relations: Collaborative innovation in global factory systems
Implementing global-local strategies in a post-GFC era: Creating an ambidextrous context through strategic choice and HRM
The choice of offshoring operation mode: A behavioural perspective
The dynamics of outsourcing relationships in global value chains: Perspectives from MNEs and their suppliers
Family firms' international make-or-buy decisions: Captive offshoring, offshore outsourcing, and the role of home region focus
An Investigation into critical challenges for multinational third-party logistics providers operating in China
Managing interdependence: Using Guanxi to cope with supply chain dependency
The global recession and the shift to re-shoring: Myth or reality?
East, west, would home really be best? On dissatisfaction with offshore-outsourcing and firms' inclination to backsource
Should employees be “dooced” for a social media post? The role of social media marketing governance
Institutional investors' ownership stability and firms' innovation
Board characteristics and corporate social responsibility: Does family involvement in management matter?
Cultivating loyal customers through online customer communities: A psychological contract perspective
Critic-buyer effects on valuation of ambiguously appraised products
Reward crowdfunding contribution as planned behaviour: An extended framework
Does local culture trigger speculative investment behavior?
Value dynamics in the secondary market: How pricing and product lines in the primary market affect value retention
The impact of movie titles on box office success
Avoiding spurious moderation effects: An information-theoretic approach to moderation analysis
Dynamic capital asset accumulation and value of intangible assets: An operations management perspective
“Deal with it”: How coping with e-service innovation affects the customer experience
Gift–image congruence and gift appreciation in romantic relationships: The roles of intimacy and relationship dependence
Under pressure: The pros and cons of putting time pressure on your salesforce
Mobile coupon acquisition and redemption for restaurants: The effects of store clusters as a double-edged sword
Resource integration, value creation and value destruction in collective consumption contexts
Social interdependence on crowdsourcing platforms
Deliberation or distraction: How the presentation format of choice information impacts complex decision making
Strategic change and corporate governance: Evidence from the stock exchange industry
