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Journal of Business Research (JBR) - Volume 111 论文列表

本期论文列表
Editorial Board

Letting go or getting back: How organization culture shapes frontline employee response to customer incivility

The stress-reducing effect of coworker support on turnover intentions: Moderation by political ineptness and despotic leadership

Identifying the drivers of luxury brand sales in emerging markets: An exploratory study

The consumer-based brand equity deconstruction and restoration process: Lessons from unliked brands

Corporate social responsibility, overconfident CEOs and empire building: Agency and stakeholder theoretic perspectives

Celebrity CEO, identity threat, and impression management: Impact of celebrity status on corporate social responsibility

Contributions to attention based marketing: Foundations, insights, and challenges

Who do I look at? Mutual gaze in triadic sales encounters

How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation

When products compete for consumers attention: How selective attention affects preferences

Buy-one-get-one-free deals attract more attention than percentage deals

A new way to guide consumer's choice: Retro-cueing alters the availability of product information in memory

An exploratory study of retail lighting with continuous modulation of color rendering properties to influence shoppers' spatial range of browsing

Surprising adaptivity to set size changes in multi-attribute repeated choice tasks

An eye-tracking study of attention to brand-identifying content and recall of taboo advertising

The visual ecology of product packaging and its effects on consumer attention

Personalized advertisements with integration of names and photographs: An eye-tracking experiment

Predicting consumer gaze hits: A simulation model of visual attention to dynamic marketing stimuli

Sight unseen: The role of online security indicators in visual attention to online privacy information

Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation

Attention, memory and preference for direct and indirect print advertisements

What I see is what I want: Top-down attention biasing choice behavior

Effects of background complexity on consumer visual processing: An eye-tracking study

Heads up: Head movements during ad exposure respond to consumer goals and predict brand memory

Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis

An analysis of process-tracing research on consumer decision-making