Editorial Board
Host country institutional diversity and MNE performance persistence
Model selection uncertainty and multimodel inference in partial least squares structural equation modeling (PLS-SEM)
Immigrant entrepreneurship: A review and research agenda
Surprise rewards and brand evaluations: The role of intrinsic motivation and reward format
Multi-unit franchising from franchisor and franchisee perspectives: Antecedents, performance outcomes, and the optimal mini-chain size
Social entrepreneurship research: A review and future research agenda
So distant, yet useful: The impact of distal stories on customers’ service expectations
How does family management affect innovation investment propensity? The key role of innovation impulses
“Be Careful What You Say”: The role of psychological reactance on the impact of pro-environmental normative appeals
The internationalization of social hybrid firms
The motivational factors of business venturing: Opportunity versus necessity? A gendered perspective on European countries
New venture formation: A capability configurational approach
Self-found, spellbound: The sense of own discovery shapes customer bonds with service venues
Linking identity and heritage with image and a reputation for competition
Small is beautiful: The role of anticipated food waste in consumers’ avoidance of large packages
The interdependencies of marketing capabilities and operations efficiency in hospitals
Multidimensional measurement of precarious employment using hedonic weights: Evidence from Spain
Enterprise risk management and solvency: The case of the listed EU insurers
Valuation effects of alliance portfolio expansion speed and strength: Evidence from high-tech firms
‘Masstige’ marketing: A review, synthesis and research agenda
Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption
The effect of entrepreneurial orientation on firm performance: A multigroup analysis comparing China, Mexico, and Spain
When the performance comes into play: The influence of positive online consumer reviews on individuals' post-consumption responses
Three decades in the making: The evolution of entrepreneurial marketing
Entrepreneurial marketing and firm performance: Synthesis and conceptual development
Developing a scale for entrepreneurial marketing: Revealing its inner frame and prediction of performance
Post-disaster business recovery: An entrepreneurial marketing perspective
Proactive marketing response to population aging: The roles of capabilities and commitment of firms
Modeling country entrepreneurial activity to inform entrepreneurial-marketing research
Market-driven entrepreneurship and institutions
The joint impact of entrepreneurial orientation and market orientation in new product development: Studying firm and environmental contingencies
Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs
Effective entrepreneurial marketing on Facebook – A longitudinal study
Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms
Non-effectual, non-customer effectual, or customer-effectual: A conceptual exploration of the applicability of the effectuation logic in startup brand identity construction
Entrepreneurship in marketing: Socializing partners for brand governance in EM firms
Four questions of entrepreneurial marketing education: Perspectives of university educators
The future is in the past: A framework for the Marketing-Entrepreneurship Interface (MEI)
