Editorial Board
How important is alignment of social media use and R&D–Marketing cooperation for innovation success?
Post earnings announcement drift, liquidity and zero leverage firms: Evidence from the UK stock market
Negative online reviews and consumers’ service consumption
Investor preferences between the sharing economy and incumbent firms
Corporate social responsibility and cash flow volatility: The curvilinear moderation of marketing capability
When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge
The role of identification and gratitude in motivating organization-serving intentions and behaviors
When does culture matter? A multilevel study on the role of situational moderators
The case for hiring neurotic salespeople: A longitudinal growth modeling analysis
Collectivism and commonality in liquidity
The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers
Value dynamics in ordinary object disposal
Does online retail coupons and memberships create favourable psychological disposition?
The impact of implicit theories of personality malleability on opportunistic financial reporting
Local corruption and corporate social responsibility
I should have known better!: When firm-caused failure leads to self-image concerns and reduces negative word-of-mouth
The effects of board of directors’ education on firms’ credit ratings
You’re offended, I’m offended! An empirical study of the proclivity to be offended and what it says about employees’ attitudes and behaviors
How do search ads induce and accelerate conversion? The moderating role of transaction experience and organizational type
The impact of task complexity and task motivation on in-store marketing effectiveness: An eye tracking analysis
Robot will take your job: Innovation for an era of artificial intelligence
The playground effect: How augmented reality drives creative customer engagement
The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
Employee adjustment and well-being in the era of COVID-19: Implications for human resource management
Managing uncertainty during a global pandemic: An international business perspective
Gender equity and public health outcomes: The COVID-19 experience
Masters of disasters? Challenges and opportunities for SMEs in times of crisis
Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak
Marketing innovations during a global crisis: A study of China firms’ response to COVID-19
Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand
Fostering collaborative research for customer experience – Connecting academic and practitioner worlds
Customer experience management in the age of big data analytics: A strategic framework
Frontline encounters of the AI kind: An evolved service encounter framework
Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys
Customer deviance: A framework, prevention strategies, and opportunities for future research
Stepping out of the shadows: Supporting actors’ strategies for managing end-user experiences in service ecosystems
Discount venture brands: Self-congruity and perceived value-for-money?
Characterizing customer experience management in business markets
Customer experience driven business model innovation
Conceptualizing unconventional luxury
Conceptualizing experiential luxury in palliative care: Pathographies of liminal space, cathedral, and community
Consumers’ practices of everyday luxury
Managing the transformation of the global commons into luxuries for all
Selling second-hand luxury: Empowerment and enactment of social roles
Moments of care: How interpersonal interactions contribute to luxury experiences of healthcare consumers
Moments of luxury – A qualitative account of the experiential essence of luxury
Moments of luxury: Hedonic escapism as a luxury experience
Transformational effects of social media lurking practices on luxury consumption
New perspectives on consumer adoption and diffusion of innovations
Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective
An evolutionary perspective on adoption-diffusion theory
Ecosystem adoption of practices over time (EAPT): Toward an alternative view of contemporary technology adoption
A service ecosystem perspective on the diffusion of sustainability-oriented user innovations
Emerging theories of consumer-driven market innovation, adoption, and diffusion: A selective review of consumer-oriented studies
Adaptation and diffusion of renovations: The case of the paleo diet
Pleasingly parallel: Early cross-disciplinary work for innovation diffusion across boundaries in grid computing
Place/nation branding and marketing: Rethinking synergies and relations
Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption
Native advertising credibility perceptions and ethical attitudes: An exploratory study among adolescents in the United States, Turkey and Israel
Long-run price behaviour in the gasoline market - The role of exogeneity
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights
Augmenting the urban place brand – On the relationship between markets and town and city centres
Millennial Chinese consumers' perceived destination brand value
Humanizing stigmatized places: Inter-group contact and attitude change toward Pakistan and Iran in the ‘Humans of New York’ Facebook space
Territorial brand management: Beer, authenticity, and sense of place
Exploring the dialogic communication potential of selected African destinations' place websites
Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience
Nation branding and marketing strategies for combatting tourism crises and stereotypes toward destinations
Nations as brands: Cinema's place in the branding role
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal
The trend of foreign direct investment movement: Did unintended nation brand of legal-families play an instrumental role?
