Editorial Board
How multimedia shape crowdfunding outcomes: The overshadowing effect of images and videos on text in campaign information
It pays off to be authentic: An examination of direct versus indirect brand mentions on social media
The dynamics of innovation contest experience: An integrated framework from the customer’s perspective
An integrated modelling approach examining the influence of goals, habit and learning on choice using visual attention data
Can’t leave it at home? The effects of personal stress on burnout and salesperson performance
CEO fixed effects and inside debt compensation
(Not) giving the same old song and dance: Givers’ misguided concerns about thoughtfulness and boringness keep them from repeating gifts
Building trust through a personal touch: Consumer response to service failure and recovery of home-sharing
The nonlinear effect of effectuation and causation on new venture performance: The moderating effect of environmental uncertainty
Dynamic managerial capabilities, firm resources, and related business diversification – Evidence from the English Premier League
Disentangling language from ethnic preferences in the recruitment of domestic workers: A discrete choice experiment
Real options and strategic bankruptcy
The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products
Internal selling: Antecedents and the importance of networking ability in converting internal selling behavior into salesperson performance
What drives product-service integration? An abductive study of decision-makers’ motives and value strategies
What’s in it for me? Local employees’ anticipated career opportunities derived from firm internationalization
How virtual reality affects consumer choice
Assessing the drivers of machine learning business value
The touchy issue of produce: Need for touch in online grocery retailing
Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience
Nurturing tourists’ ethical food consumption: Testing the persuasive strengths of alternative messages in a natural hotel setting
Variety is the spice of life: How much partner alignment is preferable in open innovation activities to enhance firms’ adaptiveness and innovation success?
In the eye of the beholder: Cross-pollination between art-infused products and retail spaces
Mixed signals? Decoding luxury consumption in the workplace
Calorie labeling law and fast food chain performance: The value of capital responsiveness under sales volatility
Not all that glitters is golden: The impact of procedural fairness perceptions on firm evaluations and customer satisfaction with favorable outcomes
How does cultural self-construal influence regulatory mode?
The impact of service employees’ technostress on customer satisfaction and delight: A dyadic analysis
The differentiated impact of perceived brand competence type on brand extension evaluation
Why and when does financial information affect retirement planning intentions and which consumers are more likely to act on them?
Women backing women: The role of crowdfunding in empowering female consumer-investors and entrepreneurs
A meta-analysis of the relationship between customer participation and brand outcomes
How corporate social responsibility (CSR) saves a company: The role of gratitude in buffering vindictive consumer behavior from product failures
Enhancing consumer value of the co-design experience in mass customization
This cloud has a silver lining: Gender diversity, managerial ability, and firm performance
The role of brand equity in a new rebranding strategy of a private label brand
Social contagion of online and offline deviant behaviors and its value outcomes: The case of tourism ecosystems
Female leadership and bank risk-taking: Evidence from the effects of real estate shocks on bank lending performance and default risk
TUTORIAL: AI research without coding: The art of fighting without fighting: Data science for qualitative researchers
A sprinkle of emotions vs a pinch of crossmodality: Towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences
The future of business education: A commentary in the shadow of the Covid-19 pandemic
I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic
Interventions as experiments: Connecting the dots in forecasting and overcoming pandemics, global warming, corruption, civil rights violations, misogyny, income inequality, and guns
Impact of Covid-19 on consumer behavior: Will the old habits return or die?
Effects of COVID-19 on business and research
Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research
Covid-19′s impact on supply chain decisions: Strategic insights from NASDAQ 100 firms using Twitter data
Fashion marketing trends in social media and sustainability in fashion management
Influencers on Instagram: Antecedents and consequences of opinion leadership
Matching luxury brand appeals with attitude functions on social media across cultures
“You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands
The role of live streaming in building consumer trust and engagement with social commerce sellers
Authenticity under threat: When social media influencers need to go beyond self-presentation
Extending the luxury experience to social media – User-Generated Content co-creation in a branded event
The power of lurking: Assessing the online experience of luxury brand fan page followers
Chatbot e-service and customer satisfaction regarding luxury brands
How social capital impacts the purchase intention of sustainable fashion products
How small suppliers deal with the buyer power in asymmetric relationships within the sustainable fashion supply chain
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Exploring attitude–behavior gap in sustainable consumption: comparison of recycled and upcycled fashion products
Managing sustainability in the fashion business: Challenges in product development for clothing longevity in the UK
How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation
Behind the runway: Extending sustainability in luxury fashion supply chains
Fashioning organics: Wellbeing, sustainability, and status consumption practices
Corporate branding, identity, image and reputation: Current and future trends, developments and challenges
Exploring digital corporate social responsibility communications on Twitter
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study
The role of corporate identity in CSR implementation: An integrative framework
Social media monitoring: What can marketers learn from Facebook brand photos?
Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation
Negative tweets and their impact on likelihood to recommend
Profiling (un-)committed online complainants: Their characteristics and post-webcare reactions
Good citizen, good ambassador? Linking employees' reputation perceptions with supportive behavior on Twitter
Country image appraisal: More than just ticking boxes
An integrated model of city and neighborhood identities: A tale of two cities
The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty
An investigation into corporate trust and its linkages
The moderating role of corporate reputation and employee-company identification on the work-related outcomes of job insecurity resulting from workforce localization policies
‘Corporate image at stake’: The impact of crises and response strategies on consumer perceptions of corporate brand alliances
The role of corporate brand image for B2B relationships of logistics service providers in China
Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites
Creating and managing participative brand communities: The roles members perform
