Journal of Business Research （JBR） - Volume 11, Issue 4 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 11, Issue 4 |
| 发布时间： December 1983 |
| 卷期年份： 1983 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/11/issue/4 |
本期论文列表
Introduction to the special section on strategic marketing
The evolution of strategic marketing
Objective and strategy determination: Some empirical results
Market similarity and market selection: Implications for international marketing strategy
The importance of integrating marketing planning with corporate planning
Integrating strength-weakness analysis into strategic planning
Analyzing leases with the after-tax cost of debt
Corporate governance in mutual insurance companies
Variations in municipal bond default risk premia by term-to-maturity
Author index to volume 11
Subject index to volume 11