Editorial Board
Special section on marketing management in less-developed countries: Introduction
Marketing practices in less-development countries
Intergeneration differences in consumer behavior: Some evidence from a Developing Country
Transfer of management knowhow to developing countries: An empirical investigation
Adapting consumer products to lesser-developed markets
Perceived buyer satisfaction and selling pressure versus pricing policy: A comparative study of retailers in ten developing countries
Brand choice and varying quantity of information
Short sales restrictions and the security market line
Inflation, currency exchange rates, and the international securities markets
Experience seeking: A subjectivist perspective of consumption