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Journal of Business Research (JBR) - Volume 12, Issue 1 论文列表

本期论文列表
Editorial Board

Special section on marketing management in less-developed countries: Introduction

Marketing practices in less-development countries

Intergeneration differences in consumer behavior: Some evidence from a Developing Country

Transfer of management knowhow to developing countries: An empirical investigation

Adapting consumer products to lesser-developed markets

Perceived buyer satisfaction and selling pressure versus pricing policy: A comparative study of retailers in ten developing countries

Brand choice and varying quantity of information

Short sales restrictions and the security market line

Inflation, currency exchange rates, and the international securities markets

Experience seeking: A subjectivist perspective of consumption