Editorial Board
The double-edged sword impact of effectuation on new product creativity: The moderating role of competitive intensity and firm size
Influence of human versus AI recommenders: The roles of product type and cognitive processes
Causal complexity analysis of the Global Innovation Index
Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection
Superfoods, super healthy: Myth or reality? Examining consumers’ repurchase and WOM intention regarding superfoods: A theory of consumption values perspective
Do they see the signs? Organizational response behavior to customer complaint messages
The more the better vs. less is more: Strategic alliances, bricolage and social performance in social enterprises
Shifting sands: Actor role and identity reconfigurations in service systems
Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions
The effect of customer-perceived value when paying for a product with personal data: A real-life experimental study
When limited edition packages backfire: The role of emotional value, typicality and need for uniqueness
The effect of religious commitment and global identity on purchase intention of luxury fashion products: A cross-cultural study
The effect of political turnover on firms’ strategic change in the emerging economies: The moderating role of political connections and financial resources
Exploring the dynamics between brand investment, customer investment, brand identification, and brand identity fusion
Retail shopping at airports: Making travellers buy again
The path to game-day attendance runs through sports fan rituals
Entrepreneurial orientation and vertical knowledge acquisition by smallholder agricultural firms in transitional economies: The role of interfirm collaboration in value-chains
The influence of launching mobile channels on online customer reviews
Unfolding the digital servitization path from products to product-service-software systems: Practicing change through intentional narratives
The spillover effect of product recalls on competitors’ market value: The role of corporate product reliability
The CEO’s tenure life cycle, corporate social responsibility and the moderating role of the CEO’s political orientation
Discovering the evolution of resource-based theory: Science mapping based on bibliometric analysis
The effects of entrepreneurial bricolage and alternative resources on new venture capabilities: Evidence from China
Service quality in social media communication of NPOs: The moderating effect of channel choice
Self-image goals, compassionate goals and innovative work behavior: The role of organizational support for innovation across countries
Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences
How do non-innovative firms start innovation and build legitimacy? The case of professional service firms
Money or love? The impact of the COVID-19 pandemic on consumer life goals and subjective well-being
The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework
Tactical termination of contractual services – An analysis of the phenomenon and its determinants
Minimizing the effects of defensive routines on knowledge hiding though unlearning
Demystifying knowledge hiding in academic roles in higher education
Knowledge hiding and knowledge sharing in small family farms: A stewardship view
Impacts of leadership style, organizational design and HRM practices on knowledge hiding: The indirect roles of organizational justice and competitive work environment
Mechanisms of service ecosystem emergence: Exploring the case of public sector digital transformation
Trust and reputation in family businesses: A systematic literature review of past achievements and future promises
New forms of luxury consumption in the sharing economy
Doing good by combating bad in the digital world: Institutional pressures, anti-corruption practices, and competitive implications of MNE foreign subsidiaries
Redefining hospitality for the 21st Century: Service, technology and people
Service products and productization
Digital platforms for business-to-business markets: A systematic review and future research agenda
The effects of platform governance mechanisms on customer participation in supplier new product development
Building digital incentives for digital customer orientation in platform ecosystems
Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications
Examining the predictors of successful Airbnb bookings with Hurdle models: Evidence from Europe, Australia, USA and Asia-Pacific cities
Adopting revenue management strategies and data sharing to cope with crises
Effects of the pandemic crisis on entrepreneurship and sustainable development
Anti-aging: How innovation is shaped by firm age and mutual knowledge creation in an alliance
Network market and entrepreneurial orientations as facilitators of international performance in born globals. The mediating role of ambidextrous dynamic capabilities
Family emotional support in the transformation of women entrepreneurs
Firm value impact of corporate activism: Facebook and the stop hate for profit campaign
Why and how to use enterprise social media platforms: The employee’s perspective
Supply chain survivability in crisis times through a viable system perspective: Big data, knowledge ambidexterity, and the mediating role of virtual enterprise
