Editorial Board
Challenges in co-creating solution value during utilization phase: Insights from three failed projects
Knowledge transfer of Chinese self-initiated repatriates: Exploring the returnee and company perspectives
Trends in the thematic landscape of corporate social responsibility research: A structural topic modeling approach
Remote working and digital transformation during the COVID-19 pandemic: Economic–financial impacts and psychological drivers for employees
Connecting the dots: How parental and current socioeconomic status shape individuals’ transformational leadership
Increasing global supply chains’ resilience after the COVID-19 pandemic: Empirical results from a Delphi study
An integrated social network marketing metric for business-to-business SMEs
Attracting more meaningful interactions: The impact of question and product types on comments on social media advertisings
When do product crises hurt business? A meta-analytic investigation of negative publicity on consumer responses
Expressions of the past: A practice-based approach of brand longevity visual translation in advertising
Disruptive innovation: Designing business platforms for new financial services
Perceived usefulness of online customer reviews: A review mining approach using machine learning & exploratory data analysis
Coping with workplace sexual harassment: Social media as an empowered outcome
Sourcing portfolio diversity in new product development: Antecedents and performance implications
Marketing learning by exporting – how export-induced marketing expenditures improve firm performance
Race for market share gains: How emerging market and advanced economy MNEs perform in each other’s turf
Situational engagement experiences: Measurement options and theory testing
Micro-firms way to succeed: How owners manage people
Supplier resilience under the COVID-19 crisis in apparel global value chain (GVC): The role of GVC governance and supplier’s upgrading
How employees shape CSR transparency: A sensemaking perspective
The interactive effect of power and self-construal on consumers’ preferences for brand-logo size
Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies
Digital transformation of the value proposition: A single case study in the media industry
The (quiet) ego and sales: Transcending self-interest and its relationship with adaptive selling
Cultural personal values and switching costs perceptions: Beyond Hofstede
Encouraging creative teams to integrate a sustainable approach to technology
The connotative meanings of sound symbolism in brand names: A conceptual framework
Just my luck: Narcissistic admiration and rivalry differentially predict word of mouth about promotional games
‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions
Electric vehicles’ consumer behaviours: Mapping the field and providing a research agenda
Is it all about money honey? Analyzing and mapping financial well-being research and identifying future research agenda
AI and digitalization in relationship management: Impact of adopting AI-embedded CRM system
Value creation in an algorithmic world: Towards an ethics of dynamic pricing
Designing a seamless shopping journey through omnichannel retailer integration
Public complaining: A blessing in disguise? Educational calling as a benevolent process that gives consumers voice on brands’ social media
Breadwinning: Migrant workers’ family motivation in facing life-threatening events and its performance implications
The influential paradox: Brand and deal content sharing by influencers in friendship networks
Distributed marketing networks: The fourth industrial revolution
Overcoming openness paradox in open networks: A configurational approach
Art infusion and functional theories of attitudes toward luxury brands: The mediating role of feelings of self-inauthenticity
Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments
Mapping the conceptual and intellectual structure of the consumer vulnerability field: A bibliometric analysis
Two-sided market power and firm performance
Environmental regulation, market forces, and corporate environmental responsibility: Evidence from the implementation of cleaner production standards in China
SMEs and digital transformation during a crisis: The emergence of resilience as a second-order dynamic capability in an entrepreneurial ecosystem
AI is better when I'm sure: The influence of certainty of needs on consumers' acceptance of AI chatbots
Towards an understanding of remote work exhaustion: A study on the effects of individuals’ big five personality traits
The curvilinear relationship between abusive supervision and performance: The moderating role of conscientiousness and the mediating role of attentiveness
Text analysis of online customer reviews for products in the FCB quadrants: Procedure, outcomes, and implications
The impact of corporate social responsibility strategy on the management and governance axis for sustainable growth
