Editorial Board
The impact of demonetization on microfinance institutions
Crafting food products for culturally diverse markets: A narrative synthesis
Signaling stewardship and the value of family in a brand heritage Identity: A cross-cultural study of wineries
Digital transformation of organization using AI-CRM: From microfoundational perspective with leadership support
How do family businesses adapt to the rapid pace of globalization? a bibliometric analysis
The changing contours of global value chains post-COVID: Evidence from the Commonwealth
Competing through innovation: Let the customer judge!
Effects of online commercial friendships on customer revenge following a service failure
Share it or buy it? Exploring the effects of product brand attachment on commercial sharing services
The role of the social and technical factors in creating business value from big data analytics: A meta-analysis
Digital transformation of healthcare sector. What is impeding adoption and continued usage of technology-driven innovations by end-users?
Implementation of penalized survival models in churn prediction of vehicle insurance
Servant leadership in marketing: A critical review and a model of creativity-effects
Effectiveness of product recommendation framing on online retail platforms
Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets
Interfirm collaboration for knowledge resources interaction among small innovative firms
Sociocultural changes and portrayal of women in advertisements: A temporal investigation across product categories
Causal complexity analysis for fintech adoption at the country level
Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews
How does innovation matter for sustainable performance? Evidence from small and medium-sized enterprises
The effects of mixed emotional appeals in leveraging paradox brands
Luxury is still alive and well: A spotlight on its multifaceted components
Type I and type II agency conflicts in family firms: An empirical investigation
Dyadic business model convergence or divergence in alliances? – A configurational approach
Interacting with Chatbots: Message type and consumers' control
Harnessing subcultural identity to optimize workplace rewards: Evidence from Russia
“How mAy I help you today?” The use of AI chatbots in small family businesses and the moderating role of customer affective commitment
What consumers think about product self-assembly: Insights from big data
The nature of vicarious embarrassment
Ritual dynamics of a Northern Irish festivalscape
How do the source and context of experiential knowledge affect firms’ degree of internationalization?
Is service recovery of equal importance for private vs public complainers?
Creative abilities and digital competencies to transitioning to Business 4.0
A systematic literature review of store atmosphere in alternative retail commerce channels
Intrapreneurship research: A comprehensive literature review
Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints
Increasing the effectiveness of display social media ads for startups: The role of different claims and executional characteristics
Brand resurrections: How past and present narrations impact consumer reactions towards resurrected utilitarian brands
Innovativeness and the relevance of political ties in Chinese MNEs
Knowledge management practices: A public sector perspective
The agility construct in the literature: Conceptualization and bibliometric assessment
