Editorial Board
Special section on organizational buying behavior: An introduction
Research strategies in analyzing the organizational buying process
Strategy formulation and implementation during purchasing of production materials
An interaction approach to organizational buying behavior
Factors influencing buyer-seller relationships in the market for high-technology products
Evaluating measures through data quantification: Applying dual scaling to an advertising copytest
Questionnaire item omission as a function of within-group question position
Social power bases of marketing executives: The relationship with organizational climate
International portfolio construction
Using decision-systems analysis to formalize product development processes