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Journal of Business Research (JBR) - Volume 13, Issue 1 论文列表

本期论文列表
Editorial Board

Special section on organizational buying behavior: An introduction

Research strategies in analyzing the organizational buying process

Strategy formulation and implementation during purchasing of production materials

An interaction approach to organizational buying behavior

Factors influencing buyer-seller relationships in the market for high-technology products

Evaluating measures through data quantification: Applying dual scaling to an advertising copytest

Questionnaire item omission as a function of within-group question position

Social power bases of marketing executives: The relationship with organizational climate

International portfolio construction

Using decision-systems analysis to formalize product development processes