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Journal of Business Research (JBR) - Volume 13, Issue 3 论文列表

本期论文列表
Using self-congruity and ideal congruity to predict purchase motivation

Risk perception: Evidence of an interactive process

Dual consciousness and altered states: Implications for consumer research

Disconfirmation processes and consumer evaluations in product usage

Transfer function analysis of the relationship between advertising and sales: A synthesis of prior research

On cash demands, dividend yields, and the CAPM

Financial planning for savings and loan institutions—A new challenge

Labor relations : David A. Dilts and Clarence R. Deitsch. New York, Macmillan Publishing Company. 1981, pp. XV, 476. $25.95