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Journal of Business Research (JBR) - Volume 14, Issue 2 论文列表

本期论文列表
Special section on Eastern European markets and marketing systems

Eastern European marketing systems and Western marketing research voids: A research agenda

Soviet marketing issues: A content analysis of Pravda

Multinational corporations in Eastern Europe: Welcome trade partners or unwelcome change agents?

Strategy constraints of Polish foreign-trade organizations

Prices of new and used automobiles in the Polish market: Centrally administered and free-market prices under conditions of scarcity

Dividend policy and capital market theory: A generalized error-components model approach

On peeking over the fence: Two books about marketing research, market analysis, and buyer behavior in higher education