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Journal of Business Research (JBR) - Volume 14, Issue 4 论文列表

本期论文列表
Research in marketing in a centrally planned economy: Poland

Industrial product-buyer behavior in a centrally planned economy

Organizational learning in a centrally planned economy

Changes in market structure in Poland

Implementing a retail innovation by a Polish industrial company

Vertical integration in Poland

Product-innovation propensity at the company level in centrally planned economies

An appraisal of the use of student subjects in marketing research

International cash management: A study of the practices of U.K.-based companies

Improving the accuracy of measurement in attitudinal and demographic models: The application of the correction for attenuation method