Journal of Business Research（JBR ）的VOLUME 14, ISSUE 6论文列表

卷期号： Volume 14, Issue 6

发布时间： December 1986

卷期年份： 1986

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/14/issue/6

Special section on industrial marketing and purchasing strategies: Introduction

Benefit segmentation in industrial markets

Segmentation and communication in the industrial marketplace

Developer/adopter relationships in new industrial product situations

Relationship management: Managing the selling and the buying interface

Preferences, intentions, and behavior of organizational buyers under different reward conditions

The problem-solving approach to negotiations in industrial marketing

Author index

Subject index