Journal of Business Research （JBR） - Volume 14, Issue 6 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 14, Issue 6 |
| 发布时间： December 1986 |
| 卷期年份： 1986 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/14/issue/6 |
本期论文列表
Special section on industrial marketing and purchasing strategies: Introduction
Benefit segmentation in industrial markets
Segmentation and communication in the industrial marketplace
Developer/adopter relationships in new industrial product situations
Relationship management: Managing the selling and the buying interface
Preferences, intentions, and behavior of organizational buyers under different reward conditions
The problem-solving approach to negotiations in industrial marketing
Author index
Subject index