Journal of Business Research（JBR ）的VOLUME 2, ISSUE 4论文列表

卷期号： Volume 2, Issue 4

发布时间： October 1974

卷期年份： 1974

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/2/issue/4

A simulation test of the industry analysis hypothesis

Experimental task design for work performance and work behavior studies

Management and its critics: A look at social pluralism

The effects of cognitive development on children's responses to television advertising

Functions performed in industrial purchasing decisions with implications for marketing strategy

Comparative prices and pedagogy: Toward social relevance in marketing education

The export marketing mix: An examination of company experiences and perceptions

The office-at-home deduction

Corporate bonds in a market model context

The impact of investor socioeconomic characteristics on risk and return preferences

Announcements