Journal of Business Research （JBR） - Volume 15, Issue 2 论文列表
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| 卷期号： Volume 15, Issue 2 |
| 发布时间： April 1987 |
| 卷期年份： 1987 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/15/issue/2 |
本期论文列表
Corporate risk philosophy for improved risk management
The dual role of informational social influence: Implications for marketing management
Assessing the impact of sales-force contents: An application
New brand names and inferential beliefs: Some insights on naming new products
An empirical comparison of alternative methods for principal component extraction
Bankers' responses to the ETC Act: Attitudes and the degree of international involvement