Journal of Business Research （JBR） - Volume 15, Issue 3 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 15, Issue 3 |
| 发布时间： June 1987 |
| 卷期年份： 1987 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/15/issue/3 |
本期论文列表
Special section on international marketing: Introduction
Nature and significance of international marketing: A review
Firm and management characteristics as discriminators of export marketing activity
Assessments of selected foreign suppliers by Saudi importers: Implications for exporters
Linear models as aids in insurance decision making: The estimation of automobile insurance claims
Practicing advertising researchers and their views of academic researchers
Advertising-versus-marketing mix carryover effects: An empirical evaluation
Announcement