Journal of Business Research （JBR） - Volume 15, Issue 6 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 15, Issue 6 |
| 发布时间： December 1987 |
| 卷期年份： 1987 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/15/issue/6 |
本期论文列表
Introduction to strategic studies in Markstrat
Strategic studies in Markstrat
Management learning in Markstrat: The ICL experience
Management perspectives on Markstrat: The GE experience and beyond
Learning from strategic success and failure
Assessing marketing risk
Profit potential as a martingale process
Group process and decision performance in a simulated marketing environment
On simulations in business education and research
Author index
Subject index
Contents