Journal of Business Research （JBR） - Volume 16, Issue 1 论文列表
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| 卷期号： Volume 16, Issue 1 |
| 发布时间： 1 January 1988 |
| 卷期年份： 1988 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/16/issue/1 |
本期论文列表
Editorial Board
Influence of the task complexity on the predictive performance of the nonlinear and linear disaggregate models of consumer behavior
The effect of international diversification on corporate financing policy
The timeliness problem in the application of bass-type new product-growth models to durable sales forecasting
Estimating models with binary dependent variables: Some theoretical and empirical observations
Performance and job satisfaction effects on salesperson turnover: A replication and extension
Maximarketing: by Stan Rapp and Tom Collins, New York, McGraw-Hill, 1987
Marketing for health care organizations: Philip Kotler and Roberta N. Clarke, Englewood Cliffs, N.J.: Prentice-Hall, 1987