Journal of Business Research（JBR ）的VOLUME 16, ISSUE 1论文列表

卷期号： Volume 16, Issue 1

发布时间： 1 January 1988

卷期年份： 1988

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/16/issue/1

Editorial Board

Influence of the task complexity on the predictive performance of the nonlinear and linear disaggregate models of consumer behavior

The effect of international diversification on corporate financing policy

The timeliness problem in the application of bass-type new product-growth models to durable sales forecasting

Estimating models with binary dependent variables: Some theoretical and empirical observations

Performance and job satisfaction effects on salesperson turnover: A replication and extension

Maximarketing: by Stan Rapp and Tom Collins, New York, McGraw-Hill, 1987

Marketing for health care organizations: Philip Kotler and Roberta N. Clarke, Englewood Cliffs, N.J.: Prentice-Hall, 1987