Journal of Business Research （JBR） - Volume 16, Issue 2 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 16, Issue 2 |
| 发布时间： March 1988 |
| 卷期年份： 1988 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/16/issue/2 |
本期论文列表
Influence of situational variables on brand-choice models
A model for estimating the response rate to a mailed survey
Source loyalty in organizational markets: A dyadic perspective
Applicability of marketing concepts and management activities in the Third World: An empirical investigation
The involvement—commitment model: Theory and implications
Don't know responses in surveys: Analyses and interpretational consequences