Journal of Business Research （JBR） - Volume 17, Issue 3 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 17, Issue 3 |
| 发布时间： November 1988 |
| 卷期年份： 1988 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/17/issue/3 |
本期论文列表
Special issue: Articles from the 1987 Southern Marketing Association Conference
Foreign consumers' perspective of the products and marketing practices of the United States versus selected European countries
Variations in export performance due to differences in export marketing strategy: Implications for industrial marketers
Social class system revisited
Spurious response error in a new product survey
Exploring consumers' postadoption attitudes and use behaviors in monitoring the diffusion of a technology-based discontinuous innovation
Back-door selling: Violation of cultural versus professional ethics by salespeople and purchaser choice of the supplier