Journal of Business Research（JBR ）的VOLUME 17, ISSUE 3论文列表

卷期号： Volume 17, Issue 3

发布时间： November 1988

卷期年份： 1988

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/17/issue/3

Special issue: Articles from the 1987 Southern Marketing Association Conference

Foreign consumers' perspective of the products and marketing practices of the United States versus selected European countries

Variations in export performance due to differences in export marketing strategy: Implications for industrial marketers

Social class system revisited

Spurious response error in a new product survey

Exploring consumers' postadoption attitudes and use behaviors in monitoring the diffusion of a technology-based discontinuous innovation

Back-door selling: Violation of cultural versus professional ethics by salespeople and purchaser choice of the supplier