Journal of Business Research （JBR） - Volume 18, Issue 2 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 18, Issue 2 |
| 发布时间： March 1989 |
| 卷期年份： 1989 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/18/issue/2 |
本期论文列表
Temporal instability as a moderating factor on advertising effectiveness
Sales response modeling: Gains in efficiency from system estimation
New issue dividend reinvestment plans and the cost of equity capital
Functional salesforce turnover: An empirical investigation into the positive effects of turnover
Adolescents' influence in family purchase decisions: A socialization perspective
Competitive strategy
Quality of life (QOL) studies in marketing management, etc.