Journal of Business Research （JBR） - Volume 19, Issue 2 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 19, Issue 2 |
| 发布时间： September 1989 |
| 卷期年份： 1989 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/19/issue/2 |
本期论文列表
Analyzing ethical decision making in marketing
Price—quality integration in warranty evaluation a preliminary test of alternative models of risk assessment
Modeling the effect of advertising on price response: An econometric framework and some preliminary findings
Systems theory approach to conducting industrial marketing research