Journal of Business Research （JBR） - Volume 19, Issue 4 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 19, Issue 4 |
| 发布时间： December 1989 |
| 卷期年份： 1989 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/19/issue/4 |
本期论文列表
Award-winning papers from the 1988 southern marketing association conference
Assessing the impact of fare increases in a transit system by using intervention analysis
Working versus nonworking wives' psychographic profiles: A longitudinal analysis
Protection motivation theory: An extension of fear appeals theory in communication
Assessment of marketing educators : Institutional evaluation versus idealized work-styles
Justification and application of path-goal contingency leadership theory to marketing channel leadership
Contingency approach to strategies for service firms
Examining the influence of attitude-toward-the-ad on brand attitudes
Trade in Poland and the Federal Republic of Germany: A comparative approach
Author index
Subject index
Volume contents