Editorial Board
Toward integration of marketing and organizational behavior in the service economy
Relationship approach to marketing in service contexts: The marketing and organizational behavior interface
Service encounters and service relationships: Implications for research
Governing customer-service organization exchange
On the quality of services in encounters: An agency perspective
Service quality improvement and control: A customer-based approach
Balance in service systems design
Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level
Interdisciplinary study of service: Some progress, some prospects