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Journal of Business Research (JBR) - Volume 20, Issue 1 论文列表

本期论文列表
Editorial Board

Toward integration of marketing and organizational behavior in the service economy

Relationship approach to marketing in service contexts: The marketing and organizational behavior interface

Service encounters and service relationships: Implications for research

Governing customer-service organization exchange

On the quality of services in encounters: An agency perspective

Service quality improvement and control: A customer-based approach

Balance in service systems design

Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level

Interdisciplinary study of service: Some progress, some prospects