Journal of Business Research （JBR） - Volume 20, Issue 3 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 20, Issue 3 |
| 发布时间： May 1990 |
| 卷期年份： 1990 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/20/issue/3 |
本期论文列表
Cognitive response involvement model of the process of product evaluation through advertising exposure and trial
Sequential modeling approach for redeploying selling effort in field salesforces
Influence of firm size on export planning and performance
Impact of international marketing strategies on performance in diverse global markets
Delayed effects of advertising moderated by involvement
Erratum