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Journal of Business Research (JBR) - Volume 20, Issue 4 论文列表

本期论文列表
Direct and indirect approaches to advertising persuasion: Which is more effective?

Differentiating between cognitive and sensory innovativeness: Concepts, measurement, and implications

Economic and sociopolitical determinants of exchange controls

Structure, context, and centrality in interorganizational networks

Determinants of chief executive officer compensation following major acquisitions

Understanding and managing loyalty in a multicommitment world