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Journal of Business Research (JBR) - Volume 21, Issue 2 论文列表

本期论文列表
Differences between nonrespondents and refusers in market surveys using mixed modes of contact

Pollution control revenue bond sales and public utility share prices

Wholesale operations and vendor evaluation

Perceptual biases in affirmative disclosures in print ads: Practical and public policy implications

The wealth effects of corporate lawsuits: Pennzoil v. Texaco

Celebrity spokesperson and brand congruence: An assessment of recall and affect

Patronage behavior and retail strategic planning: on the cutting edge!