0148-2963

Journal of Business Research (JBR) - Volume 21, Issue 3 论文列表

本期论文列表
Cutting edge research in retailing

Retail promotional advertising: Do the number of deal items and size of deal discounts affect store performance?

Situational influences on the consumer decision sequence

Multisegment analysis of supermarket patronage

Environmental dispositions and customer response to store atmospherics

Shopping behavior and retail merchandising strategies

Shopping-center patronage models: Fashioning a consideration set segmentation solution

Changes in the competitive environments of rural trade areas: Effects of discount retail chains

An action strategy approach to examining shopping behavior