Journal of Business Research （JBR） - Volume 21, Issue 4 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 21, Issue 4 |
| 发布时间： December 1990 |
| 卷期年份： 1990 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/21/issue/4 |
本期论文列表
Volume Contents to Volumes 20 and 21
Conceptual model of the quality perception process
Configuration and coordination of global advertising
Toward the measurement of the marketing culture of a service firm
Leadership substitutes as moderators of sales supervisory behavior
Author index
Subject index