Journal of Business Research （JBR） - Volume 22, Issue 1 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 22, Issue 1 |
| 发布时间： January 1991 |
| 卷期年份： 1991 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/22/issue/1 |
本期论文列表
Editorial Board
Introduction to special SMA section
The VASE scales: Measures of viewpoints about sexual embeds in advertising
A validity study of a measure of opinion leadership
Salesperson and product country-of-origin effects on attitudes and intentions to purchase
Contribution of southern authors in major marketing publications
Interaction between alternative income measures: Effects on the significance of market association tests
The role of consumer sympathy in product liability suits: An experimental investigation of loose coupling