Journal of Business Research （JBR） - Volume 22, Issue 2 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 22, Issue 2 |
| 发布时间： March 1991 |
| 卷期年份： 1991 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/22/issue/2 |
本期论文列表
Special issue: Examining the structure of personal values and consumer decision making
A role-theoretic approach to product symbolism: Mapping a consumption constellation
Means-end chains: Connecting products with self
Consumers' evaluative structures in two ethical situations: A means-end approach
Means-end based advertising research: Copy testing is not strategy assessment
Exploring the nature of linkages between consequences and values
Personal values and gift-giving behaviors: A study across cultures
Why we buy what we buy: A theory of consumption values
Of time, activity, and consumer behavior: An essay on findings, interpretations, and needed research
Value orientations of new-age elderly: The coming of an ageless market